Foldable phones became a reality in 2019 when Samsung dared to
make foldable
phones – the Galaxy Fold and Galaxy Flip commercially available
in the mainstream market. Samsung’s bold attempt paid off as the company
continues to lead the foldable category in India as well as globally.
According to Counterpoint,
in the first quarter of 2022 a sell-in volume of 1.54 million units. In
addition, an increase of 111% as compared to last year. Another report by the
same research organization suggested that the market will grow by 60% in
shipment in 2022.
The Display Supply Chain Consultants report said that Samsung
has already shipped 87.8 per cent foldable devices in the year 2021. All other
brands are lagging behind with minimal shares in the same market.
Samsung to maintain its pole position in
foldable Galaxy Fold 4 and Galaxy Flip 4
According to Future Insight data, the global foldable phone
market size is projected to surpass US$ 6.8
Bn in 2021. Between 2021 and 2031, the market is expected to
exhibit CAGR of 25.2%. Samsung
knows foldable is the future as it continues to iron out issues and improve the
reliability of its foldable phones.
While in the beginning, the Fold and Flip models were costly
enough to make you think twice before even buying them. After that, the
successors of the same smartphones were not that costly and Samsung also
removed the issues that were faced in the first couple of models.
As of now, the Galaxy Z Fold 4 and
Galaxy Flip 4 are all set to make their global debut tomorrow. Samsung is
rumoured to ramp up foldable production to bring down the production cost.
Considering the pattern that Samsung has followed, we are
expecting that the Samsung Galaxy Flip 4 will be priced somewhere around Rs
75,000 to Rs 80,000 as Samsung wants to make foldable phones affordable.
Samsung Galaxy Fold 4 and Flip 4: What to
expect?
Earlier this year, we exclusively shared Galaxy Fold
4 first look. Since then several leaks have surfaced online. We may see some
changes in terms of functionality, design, and performance. Samsung is likely
to equip both these phones with a Qualcomm Snapdragon 8+ Gen 1 CPU and up to
12GB of RAM.
The smartphones are rumoured to feature a new, more durable
hinge mechanism, even though design modifications may not be significant. In
addition, the Galaxy Z Flip 4 will have a flat side design, a cover display
that is somewhat larger, and a somewhat larger battery. According to rumours,
the Galaxy Z Fold 4’s rear camera will have a casing specific to the Galaxy S22
Ultra. Both phones will undoubtedly receive additional colour options.
Is the competition against Samsung serious
enough to worry about?
Now, Samsung is not the only company that is producing foldable
smartphones right now. While Moto Razr got a global launch and got mixed
responses from the customers, but still the device was not able to outclass
what Samsung offered. Furthermore, brands like Oppo and Vivo have also made
their debut in the segment.
Though they don’t have a decent market share until now.
Speculations are that as soon as the market will grow, these other competitors
will also have a noticeable share. However, it is difficult to say that any of
these brands will be able to snatch the crown from Samsung anytime soon.
Rumours have it that in future, Apple and OnePlus will also make
their move in the foldable smartphones market. After that, it will be
interesting to see how these three smartphone giants fight for maintaining
their dominance in the segment.
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